Saatchi & Saatchi X + Wendy’s
Design and develop 360 campaigns to advertise new products and deals across print, socials, and point of purchase.
Wendy’s has an internal employee merchandise store that refreshes new products every season. This is a shirt illustration I’ve done for new employees to receive during their first trip to the global home office.
Cinnabon Pull-Apart
To successfully co-brand this unique offering, we pulled our Wendy’s branding into the iconic Cinnabon teal. The result is something that’s both instantly recognizable as Cinnabon, but also eye-catching and different when on our menu. We chose a slightly overhead angle for the product shot to showcase the shape of the pastry and highlight the decadent frosting.
The photos provided show the process of the campaign taken from sketch to the photo studio to print.
Salted Caramel Frosty
This Frosty came out around the holidays; I wanted the vibe to be celebratory without being too on the nose with a specific holiday while also leaning towards more New Year’s. The gradient background offers a more contrasted backing to our slightly varied “New” box while popping the product name to live in all-white. Gold confetti compliments and pays homage to the color scheme of warm caramel and some subtle light glares and sparkles to set the mood. Overall, the vibe for this drink is warm and celebratory.
The photos provided show the process of the campaign taken from sketch to the photo studio to print.
Peppermint Frosty
Refreshing our Peppermint Frosty creative with this being a returning flavor. With this creative, I wanted to lean more into the refreshing side of Peppermint with snow and our blue background with flavor ques of whole peppermints placed strategically. Since the frosty is a light pink color, playing with tonal red for the cup to stick to our brand colors while building up that organic gradient to move your eye to the white typography.
The photos provided show the process of the campaign taken from sketch to the photo studio to print.
